When using a tool which relies on others data it is impossible to know if a keyword will suit your brand or service. The keyword tools will be able to tell you how popular a search term is and maybe some other interesting statistics but they can't tell you if the keyword will convert for you.
If you are not sure about a keyword why would you spend hours optimising your web pages for the search term?
The Marketing Brain uses the actual traffic driven from your PPC to discover the best keywords for your site.
If you are new to PPC, don't worry as the technique is not complicated. You can be set up in minutes and your keywords will be being tested almost immediately.
The Marketing Brain software connects to your Google Analytics account and extracts data whilst also pulling information down from your live site to combine reports to show you the discovered keywords.
Most SEO people will use an online service for their keyword research but will probably use a bit of gut feeling too. I like to take the guess work out of the discovery process and get Google to tell me exactly what I should targeting in my SEO.
Currently still in beta but three pricing models will operate
*Currently in Beta but soon to be released as a full service package. Request your free trial now.
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